New LiveSTRONG bikes
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Guest post by David Roddenberry. David Roddenberry is co-founder of HealthyWage, (www.HealthyWage.com), the only company that pays Americans cash to lose weight while offering social and expert-based support, tools and resources, and goal-setting and tracking technologies to address our nation’s obesity epidemic and improve America’s collective health. Health club memberships in the US have leveled out over the last 20-years while the obesity epidemic has ballooned. Many health clubs are adopting unconventional programs to bolster their older membership base and better motivate the senior marketplace to get fit, trim and healthy. “Amid the growing rate of obesity in the US and the aging population of boomers, health clubs are continually challenged to drive new memberships and inspire current members to visit their facilities for workouts with some regularity to get, and keep, them on a healthy track,” notes Kelli Calabrese, international fitness, nutrition and lifestyle specialist twice named “Personal Trainer of the Year.” “I applaud the health club community for integrating new, exciting and innovative ways to attract and engage members to keep their fitness lifestyle fresh, fun and frequent…and even profitable!” Here are a few cool new programs now underway: 1. Whole-Life Training. Health club facilities are now looking beyond just the exercise component of fostering a healthy lifestyle. In addition to personal training staff, today’s progressive health clubs are …
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